Innovative marketing and business development professional with proven ability to drive business expansion through unique, aggressive marketing initiatives that deliver revenue growth, market share, brand awareness, and market penetration.  Strategic thinker who can plan and implement sales, marketing and business initiatives to support corporate objectives. Highly skilled in generating revenue from untapped resources, intensely focused on bottom-line results.




  • An impressive track record of more than 17 years’ experience in business development, public relations and marketing, driving unprecedented revenue and profitability gains within highly competitive organizations, industries, and markets

  • Grew advertising revenue by 200% in one year, increasing from $1 million to $3 million

  • Created one of the largest events in Miami-Dade County –  Art Midtown

  • Created and secured $2.3 million dollars in a single advertising contract for Midtown Miami

  • Coordinated the first US unveiling of the new BMW i8 sports car in partnership with BMW Germany and Braman Motors

  • Created and implemented a business plan to install the first electronic car charging station in Miami-Dade, completed in April 2014

  • Possesses financial acumen and commercial flair needed to understand diverse market and identify potential revenue opportunities

  • Proven ability to create and implement social media campaigns, both in-house and out-sourced, providing an alternative avenue to reach customers, gaining key insight into their specific wants and needs

  • Enthusiastic, energetic, polished professional with unquestionable integrity, dynamic leadership, and interpersonal skills to effectively interact with all levels of staff

  • Able to lead a team of professionals to new levels of success in a variety of areas including marketing, operations, ancillary income, new business, events and leasing 

  • Exceptional ability to identify procedural problems and institute corrective action, which result in greater effectiveness, productivity, and cost saving benefits

  • Proven ability to react quickly in crisis situations

  • Shares knowledge and expertise in a highly professional manner

  • Licensed Real Estate Agent



2015 – Present   Branding Alliance, Hollywood, FL - Founding Partner

2006 – 2015         DDR CORP, Miami, FL - Regional General Manager

2007 – 2014         Florida Community Development District Board of Supervisors | Board Vice President (2009-2014)    

1997 - 2005          General Growth Properties, Inc., Pembroke Pines, FL -

                                            General Manager (2001-2005) |  Marketing Manager (1997-2001)


Serving as a member of the legislative body of the district, responsible for taxation, appropriations, ordinances and other general functions to operate a local government entity within the State of Florida.  As Vice Chairman, responsible for public works, finance, operations, and public safety.  Served as the manager of a government entity maintaining all Florida laws, ordinances, public works, budgeting and maintaining sunshine rules.


EDUCATION BS Degree, Marketing & Financial Management, Florida Southern College

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